Built From
The Ground Up
My life growing up could be made into multiple movies. Because of it, I have minimal formal education. So I educated myself.
At 18, I was promoted to manager at a large department store.
As a car salesman, by month three I was the number one salesman in the dealership. I was then promoted to lease manager. There was one problem. I didn't know how car leases worked. I learned. I went on to sell millions of dollars in car leases to banks and financial companies.
In real estate, I quickly learned that selling houses was not for me. I moved into investment properties: office buildings and apartment buildings. That meant learning how the math actually worked. IRR. Cap rates. Cash on cash. The complex math behind serious real estate deals. Once I had it, I closed at the top.
In direct response marketing, I taught myself copywriting. That single skill produced millions of opt ins to my offers across multiple campaigns.
When I was 19, my grandfather Jack told me: "Get an education, or educate yourself." I took his advice and did the latter. Every chapter of my career has been built on that one decision.
I'm not saying everything was perfect. I had my ups and downs like anyone. I once lost an 80 million dollar office building sale because of the breakup of the Soviet Union. That one stung.
But the pattern always held. Every industry, every product, every market. The pattern was always there. I just had to see it.
Now we're in a different world. AI has commoditized almost everything. Polished writing. Beautiful design. Funnels and automations. All of it is a click away for anyone.
Which means having an Apex Authority Brand is more important than ever. Your Apex brand is the one thing AI cannot replicate.
This is why I built EveryEdge.
Think about why Gary Vaynerchuk commands 200,000 dollars for a keynote. Why Tony Robbins commands 250,000 dollars. Others charge more. None of them is selling a service. They are selling the pulling power of their brand.
A real brand has the pulling power of gravity. One of the strongest forces in the universe. Instead of chasing business, you have business chasing you.
That is the outcome EveryEdge was built to deliver.
The quote in the upper left corner of this page is something I learned when I was eleven years old.
Never underestimate anyone. Including yourself.
That's the whole game.