Built From
The Ground Up
My life growing up could be made into multiple movies. Because of it, I have minimal formal education. So I educated myself.
At 18, I was promoted to manager at a large department store.
As a car salesman, by month three I was the number one salesman in the dealership. I was then promoted to lease manager. There was one problem. I didn't know how car leases worked. I learned. I went on to sell millions of dollars in car leases to banks and financial companies.
In real estate, I quickly learned that selling houses was not for me. I moved into investment properties: office buildings and apartment buildings. That meant learning how the math actually worked. IRR. Cap rates. Cash on cash. The complex math behind serious real estate deals. Once I had it, I closed at the top.
In direct response marketing, I taught myself copywriting. That single skill produced millions of opt ins to my offers across multiple campaigns.
When I was 19, my grandfather Jack told me: "Get an education, or educate yourself." I took his advice and did the latter. Every chapter of my career has been built on that one decision.
I'm not saying everything was perfect. I had my ups and downs like anyone. I once lost an 80 million dollar office building sale because of the breakup of the Soviet Union. That one stung.
But the pattern always held. Every industry, every product, every market. The pattern was always there. I just had to see it.
Now we're in a different world. Business is transforming at the speed of AI.
That's why I built EveryEdge.
Not as another AI or SaaS platform, but as a complete business building platform designed to help individuals and companies grow revenue, market share, and brand authority.
For just $3.90 a day, you get everything you need in one platform, not ten.
The quote in the upper left corner of this page is something I learned when I was eleven years old.
Never underestimate anyone. Including yourself.
That's the whole game.