Personal Brand Platform

Sometimes we take words and terms for granted.  I was recently discussing the benefits of having an optimized Wordpress Blog that is tied to active social media activities with a business associate.  Before I could finish he cut me off and said that everyone was doing that and you’d just get lost in the crowd.

And this is why the opportunity exists for those of us who know better.  It’s easy for people to dismiss what on the surface appears to be a simple idea.  I know that Gary Vaynerchuk (http://tv.winelibrary.com) who recently scored a million dollar book deal because of his blog and social media activities did not dismiss this simple premise.  In fact his latest book Crush It was an instant NY Times best seller.

Nor did Tim Ferris (The Four Hour Work Week).  In fact Tim Ferris actively promoted his book through the blogging community prior to its release.  It was the bloggers who created the books momentum. The Four Hour Work Week has been on the NY Times best sellers list for over one year and counting.

Mike Drew who has assisted 62 clients get their books onto the NY Times bestsellers list recently told me that the big New York publishers are looking for people who have built a following by blogging and social media to do book deals with.

This is what I refer to as building a personal brand platform.  Create a WordPress blog that is actively connected to social media.  Know that a blog works best when you are regularly posting content on it.  So consistency is key.   Content can be both written and video.   Applying the strategies of a personal brand platform will assist you to better market yourself, your business or cause.